Michael Saylor’s Bitcoin-oriented brainchild has made another massive purchase, accumulating 4,225 BTC for $472.5 million.
Due to the cryptocurrency’s substantial price expansion in the past few years, Strategy now sits at a mindblowing unrealized profit of roughly $30 billion.
This is because the company has spent $42.87 billion to acquire its BTC stash of 601,550 bitcoins bought at an average price of $71,268 per unit. Given BTC’s price as of press time ($121,500), this puts Strategy’s fortune at over $73 billion.
Strategy has acquired 4,225 BTC for ~$472.5 million at ~$111,827 per bitcoin and has achieved BTC Yield of 20.2% YTD 2025. As of 7/13/2025, we hodl 601,550 $BTC acquired for ~$42.87 billion at ~$71,268 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/cdUkviddqp
— Michael Saylor (@saylor) July 14, 2025
Saylor hinted about this purchase yesterday, indicating that some weeks, “you don’t just HODL.” Recall that the company didn’t announce a new acquisition last week, which was somewhat surprising given its history since the US elections in November last year.
Strategy’s former CEO has also been particularly vocal on X about different BTC purchases from other companies. In the past few days alone, he has reposted the accumulations completed by the likes of Metaplanet, K33, DigitalX Ltd., Sequans, and the Blockchain Group.
The average price of Strategy’s latest purchase means that it was most likely completed in the middle of the previous week when BTC challenged $112,000. The asset has traded well beyond that level ever since Thursday.
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